AEO: make your site easy for ChatGPT and AI search to read, and measure what happens

People now ask ChatGPT, Gemini and Google's AI answers the questions they used to type into a search box. Those assistants answer by reading pages. If your pages cannot be read, contradict each other, or say very little, you are not in the answer. That is what answer engine optimization, AEO, is: making a site readable, consistent and trustworthy enough to be used as a source.

It overlaps with SEO and it is not magic. Nobody can guarantee a citation. This page says what we do, what we have measured on our own site, and what we will not promise.

Ranking is not the same as being cited

A search engine returns ten links and you compete for a position. An assistant returns an answer with a few sources behind it. Our working assumption, which we test rather than assert, is that being one of those sources depends on three things: whether the assistant's crawler can read your pages, whether they say the same thing everywhere, and whether other places on the internet agree with what you say about yourself.

Most of the work is unglamorous. It is making the basics true, complete and consistent, then checking what comes back.

What the work actually is

• Look at what a crawler receives. Many modern sites are JavaScript apps that send crawlers an empty shell. We fetch your pages the way a crawler does and read what actually comes back.
• Put the content in the page itself. Prerendering or server rendering, with one heading, real text and ordinary links between pages, and a title, description and canonical address that belong to each page.
• Let the right crawlers in. Clear robots.txt rules for GPTBot, OAI-SearchBot and ChatGPT-User, and no accidental blocks.
• Say it once, consistently. Structured data that links the organisation, the people and the site as one entity, the same facts everywhere, and an llms.txt file. We publish one, and we cannot show that any assistant reads it, so it is a small extra and not the strategy.
• Keep the index fresh. ChatGPT search is widely reported to draw on Bing's index, so we check Bing's crawl dates and resubmit stale pages.
• Build the footprint around the site. A complete LinkedIn company page and independent listings that confirm who you are. When we asked ChatGPT whether we were credible, one of its stated reasons for a middling score was that it could find no independent reviews or listings for us.
• Measure it. The session source in GA4, fresh unpersonalised prompt tests with web search on, and Bing Webmaster data for the pages visitors land on. We also ask people who enquire how they found us, because analytics can say where a visit came from and never why.

Who this suits, and who it does not

It suits a site that is a JavaScript app or a marketplace with many listing pages, where the crawler problem is real. It suits a business whose buyers ask an assistant before they call, and a founder who already has a clear offer to be found for.

It does not suit a business without a clear offer, a site that cannot yet be built or rebuilt, or anyone looking for a trick that works in a month.

What we will not promise

We will not guarantee a citation, a recommendation or a position in ChatGPT, Gemini or Google's AI answers. Retrieval systems change, and a citation today does not guarantee one tomorrow.

We will not give you a date. On our own site the first recorded ChatGPT visit came about six weeks after the main changes, and we cannot say that is typical. We will not buy mentions, buy backlinks or post in forums to manufacture the look of authority. And if a month's data shows nothing, the report will say so and explain what we are changing.

How this is priced, and who does the work

Like SEO, AEO sits inside the monthly retainers rather than being sold on its own. Foundation is INR 15,000 per month, Aggressive is INR 25,000 and Elite is INR 45,000, all listed in full on the pricing page.

If the site cannot be read by a crawler at all, for example a JavaScript app that sends an empty page for every address, that has to be fixed first, and builds start at ₹25,000. The agency is run by Sai Teja, an AI content strategist and self-taught developer, who designs the strategy and writes the code that carries it out.

Our own site: 8 ChatGPT visits and 2 enquiries that coincide with them. Since GA4 started recording on 4 July 2026, ChatGPT has sent this site 8 of 191 visits (4.2%). One of the two enquirers has told us directly that they found us through ChatGPT. The sample is very small and the case study sets out what it does and does not prove. Read the AEO case study.

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